Click Tracking in Google Analytics:
Each click on the external button link is recorded as an event in Google Analytics with the following parameters:
- event_category = ‘Outlink’
- action = ‘Click’
- event_label = 'Outlink-Click'.
- value= External link URL
To see Click Tracking reports:
- Sign in to Google Analytics.
- Navigate to your view.
- Open Reports.
- Select Engagement > Events.
- Select the date range from the top right corner and look up for event Name: Click.
- After clicking click, drill down / explore events having Event Category = 'Outlink' and Event Label= 'URL'.
Note: Sometimes Google Analytics reports can take from a few minutes to 24-48 hours to process data from your website or app.
Click Tracking in Facebook Pixel:
Each click on the Amazon link is recorded as a custom event on Facebook Pixel with the following parameters:
- event = ‘OutlinkClick'
- custom parameter = 'ExternalLink'.
To see Click Tracking reports:
- Sign in with Facebook Ads Manager.
- Navigate to Events.
- Click on View Analytics.
- Go to Events (on the left sidebar menu).
- Drill down / explore events having Events = 'OutlinkClick'.
You can also see the click activity in the Analytics Real-Time > Events panel.
* for click tracking multiple links check out the guide here.